May 23 2008

What should I shoot and what sells well?

Posted on: May 23, 2008 (69) Comments

Branding Microstock is overrun with bazillions (okay, millions and millions) of images so if you don’t stand out your pictures will be completely lost in the crowd. Branding yourself by having a unique style that is recognizable and consistent is probably the most important aspect in microstock and also something that makes it so hard for traditional shooters to enter micro.

You cannot underestimate the importance of branding yourself! If you do, you’ll be stuck with a portfolio that doesn’t move and you’ll be confused about why you aren’t selling anything. I’ll tell you why: It’s because you have failed to make an impression on buyers – in short, you have no fans who seek you out first when they need a picture.

So here is the step-by-step breakdown on how to turn yourself into a brand:

Let’s get started – recipe for building your own brand

Step by step plan for getting started

Step One – Choose your subject
Find something you can shoot effortlessly. Something you know very well: your hobby, the sport you play, your friends, family and their lives. Shoot the things you know very well so you can make your images real, natural and genuine. Start by writing a list of things you should be able to shoot quite effortlessly.

Step Two – Stay dedicated
Decide on a style and a limited range of subject matter and stick to it. Microstock is getting competitive, but if you specialize in your field you can become a star. Another reason to shoot what you know is that a  shoot never goes quite as planned and you often have to “play the hand you are dealt” to get some good shots out of it. You can do this with the things you know quite well, but not very well with things you have little or no experience with. Write down the style and subject matter that you want to go with. Brainstorm!

Step Three – Create something that has never existed before
Shoot something new and find your very own niche instead of duplicating successful images. Duplicating is probably the fastest way to be unpopular in microstock and because microstock agencies have forums (unlike traditional agencies), this can be highly damaging for your branding and you can get a bad reputation. Don’t do it! Be fresh, have fun with using your creativity and give the buyers something that will make them smile with surprise.

Areas in microstock that need more great photos:

  • Travel photography, special places and extreme nature
  • Really, really old people
  • Contemporary fashion
  • Policemen, military and state officials from all over the world
  • Pictures of currency other than Euros and Dollars
  • Aerial pictures
  • Stylistic still-life in soft and low contrast colors
  • Fantastic panorama shots in high quality
  • Motion-blurred and lively pictures
  • Artistically executed lifestyle, edgy
  • Natural looking people that don’t look like microstock models

Areas in microstock that are saturated and really require fantastic work if you want to stand out

  • Businesspeople (too easy to put a group of people in suits around a table)
  • Isolated people on white (too easy to duplicate and too many people are shooting it)
  • Anything with a laptop
  • Nudes
  • Spa (requires so little set-up and every model in the world wants a spa shoot)
  • Medical (Too easy: a scrub and a model)
  • Backgrounds and “lonely tree” kind of pictures
  • Beach pictures (really too easy)

So why do I share this information with you?
Reading this, you might wonder: Why would Yuri share these secrets with me, his competition?  Well the case is this: I believe in complete information sharing. I don’t hold anything back and have no problem giving away my secrets to new photographers. This was how I was introduced to stock by my mentor and this is the mind-set I prefer. I believe there is enough out there for everyone, and when we all become excellent as a group, this simply pushes the standard higher, and there’s nothing I love more than a challenge and an opportunity to do great work. Oh, and another minor detail–you still have to do the real work yourself! I can give you a helping hand and a few good micro guides, but you will have to do the hard work on your own. Good luck and always keep learning.

   

(69) Comments... What do you think? If you enjoyed this post, subscribe to my RSS
  1. Yuri Arcurs said on July 28th, 2008 at 9:52 am  (Quote)

    Thanks Phil. Great extra info!!

  2. mike ledray said on September 20th, 2008 at 7:02 pm  (Quote)

    great site and information
    thank you for sharing

  3. Jim said on May 21st, 2009 at 6:33 pm  (Quote)

    I used to get angry about the rejections also. I finally woke up and decided to learn from rejections, even though the comments from the inspectors are very generic.

    Yuri – thanks for being so helpful.

    Yuri Arcurs: TO Bravajulia:
    You have not given micro a fair change. You have had rejections, because your digital quality is not up to scratch, have gotten angry and have left micro angry. Any channel where I can hit a return per image of more then 10 USD per month is a valid and good marketing opportunity. Many macro channels are less.
    Don’t get angry when getting rejections. Your standards are not the only ones out there so listen to the rejections and make workflow changes and overcome.

  4. Russell Barton said on January 12th, 2010 at 5:10 am  (Quote)

    Well put guys.

  5. knorneHot said on July 19th, 2010 at 12:11 pm  (Quote)
  6. Yuri Arcurs: Guido: Your point is valid. However: There is a difference between hiring someone to shoot for you and paying him a salary and just pure sharing information. If I hire a guy, pay him money, it would be natural of me to want him to work for me and not himself…right?
    I am contacted constantly from microstock photographers that wantto hang around for a week or two and learn from me. I don’t unfortunately have the time for this right now, but I really hope I will in the future. The job position you are referring to is meant for another kind of individual, a person ready to work for me and get a salary in return. I do not think this contradicts with my opinion on information sharing.

    I agree, there is a difference between sharing general knowledge and private business details, clearly it makes complete sense to keep certain business knowledge/details private.

  7. kun said on August 30th, 2010 at 12:46 pm  (Quote)

    Thank you very much for sharing.
    It’s very helpfull.

  8. I used to shoot pictures in the 70′s and a favorite subject the Sonoran Desert and Native Americans I knwe. That was all in emulsion b/w. I doubt I could locate the people in my photos today for a release. At the time, of course, I was in the ‘decisive moment”school..or an Adams/Curtis wannabee.. I was young. I wonder today however if there is value in photos from this era and if so if there is any statute of limitations on releases.
    Thanks for the website, I got here on my first google search..which linked to a general “how to sell your photos” and that site had a link to your name….if I hit back browser I would recall..but then lose this online post.

    Lately I purchased a Canon T2I with a 18-135mm used…..18mp – is that considered high enough resolution in today’s markets?

    I find so far I must just set the camera to manual and shoot like I remeber SLR photography. And with age my photos have turned to the wilderness in some earnest..and it seems to me that is a saturated market? I live in Arizona and ..well, perhaps an overexposed state?

    One other comment/question: If one is still into candid type street photography how are releases handled…do people today expect some compensation for their image? So, I guess that really raises this question… I am apparently more photjournalistically aimed……guess it’s another Google Search!

    Thanks again and congratulations for making a living through personal insight.

  9. aweriktr said on November 5th, 2010 at 10:20 am  (Quote)

    В новейшем автосервисе проводится развал схождение джип, в короткое время с использованием высокоточного оснащения целиком удовлетворит требования каждого хозяина автомобиля.

  10. Lambros Kazan said on November 12th, 2010 at 3:41 pm  (Quote)

    thanks for sharing…

  11. mike ledray said on July 9th, 2011 at 3:15 pm  (Quote)

    just checking in to see whats new.

  12. poqerket said on February 3rd, 2012 at 12:22 am  (Quote)
  13. Mi stock de fotografía | The last picture said on January 20th, 2010 at

    [...] Aunque también hay quien comparte esa información. Yuri Arcurs, el fotógrafo de microstock con más éxito del mundo (alrededor de 2.000 ventas diarias), explica en su blog cuáles son los temas para fotografiar y vender más. [...]

  14. [...] Yuri Arcurs – What Should I Shoot and What Sells Well? [...]

  15. [...] Here are three posts (and a video) from Yuri Arcurs: an overview of microstock agencies, what to shoot/what sells, and keywording.  Of course, this is a hot and expanding segment in the world of photography, so [...]

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